1 month ago By Oluoma Aneke
Metaverse promises to bring technological advances that will surpass the digital and physical realm, bring complete decentralization to the internet and change the things we know about our society. So many people are seeking information on how to join/enter the metaverse.
Metaverse is a pillar of web 3, and most brands and businesses seek to get into it because everyone likes the idea of a 4D immersive universe. So each brand wants to get into Metaverse, making it more common for brands to enter into Metaverse than consumers. With the way the buzz about metaverse and its prospect is going, every brand wants to get in to avoid being left out.
Also, metaverse presents a new experience that will enable users to socialize, play games, work and make purchases. Each day, the excitement about the metaverse keeps increasing, although consumers seem to be dragging their feet. Big businesses have widely adopted the metaverse. Some big businesses are using the metaverse as a marketing tool and creating brand activations that will enable them to stay ahead of the competition.
So, this article will explain how to join/enter metaverse for anyone planning to do that.
Metaverse is one of the most anticipated technological evolution. The metaverse concept is to build a shared, immersive, persistent, 3D virtual space. In space, humans can interact and experience a world different from the real world. So you can say that Metaverse is an online 3D space where users can interact with each other using avatars and computer-generated objects.
The concept of Metaverse is not fully developed, but some technologies that will provide access to the virtual world, like VR headsets and AR (augmented reality ) glasses, have been developed. Other components of the metaverse are yet to be developed fully.
The world and the internet keep evolving. The first concept of the internet was for emails, messages, email addresses and usernames. From there, it became more media-based and incorporated videos, photos, and live streams, and now it is evolving into 3D and hence the metaverse.
Metaverse comprises different platforms where users can interact with each other in a virtual universe. To fully experience Metaverse, you have to get an Oculus Quest 2 Virtual reality headset. However, not all the Metaverse platforms require a virtual reality headset. You can enter some platforms with your desktop PC, laptop, and internet browser.
For emphasis, we will use Decentraland Metaverse. For Decentraland Metaverse, you will need a laptop and a crypto wallet. You can use smartphones and computers to access it, but they lack adequate processing power that will provide you with the high performance you need.
Joining the metaverse is no rocket science, yet it should not be done without caution and adequate knowledge. Consider this a campaign; you can't launch a campaign without proper research.
To join metaverse and make the best out of it, you need to thoroughly understand what metaverse is, what the industry projections and expectations are, and how it works. Without this proper knowledge, you can't pitch or carry out successful brand activations or dive into a traditional campaign without proper research. This doesn't mean that you must be an expert on the topic before you join, but you should be able to explain simple concepts.
You can follow these steps to join the Metaverse.
The first step is to create your digital Avatar. This is needed because Metaverse seeks to create a virtual world. The Decentraland platform provides a panel that you can use to create and customize your avatar. You can change your eye colour, hair, and clothing and accessorize your character.
After choosing your preferred character and what it will look like, Decentraland will drop you in Genesis Plaza. Genesis Plaza is a starting point in Decentraland. Take your time to get familiar with the space and the characters that will keep coming up.
Brands are swiftly joining Metaverse and using it for business optimization, but the same can't be said of consumers. So before going fully into Metaverse, you should confirm if it aligns with your brand's target audience.
For example, some research has shown that the age range most active in Metaverse currently are the Gen Zs and the Millenials. Any brand that targets Gen Zs will surely make waves on Metaverse. However, aside from age, other factors should be considered.
One popular activity on Metaverse is gaming. Any brand that will make a marketing campaign targeted to gamers will have a large audience. This is the kind of research you should do. Find out the type of people that hang around on metaverse, which will help you position your brand properly.
For your brand to thrive on Metaverse, you can boost engagement or sell your product and service using metaverse marketing campaigns.
Decide what you want to do. Are you sticking with just the virtual experience? Will you offer real-life benefits? What is your target for your brand? You will decide how you want to launch on Metaverse when you note all this.
After you have confirmed that the Metaverse platform will be perfect for your brand and your target audience, you can choose the platform that will be most suitable for your campaign.
You can decide to first join the metaverse as an individual to see and explore how it works. If you join for brand activation, you can work with metaverse platforms to decide how to bring your vision to life.
Can you get into the metaverse?
You can get into the metaverse as a guest user, although it varies from one platform to another. You can get into the metaverse using a computer or smartphone. But for maximum participation, you must enter using a Windows PC and a crypto wallet.
The average computer or smartphone might not give you a good experience in the metaverse. Also, some metaverse platforms require that you must have a virtual reality (VR) headset to enter their platform. VR headsets provide the best experiences but can be expensive and non-affordable for many.
So, for a start, you can get into the metaverse with what you have when you find the right platforms.
Using a virtual reality (VR) headset optimizes your experience of the metaverse. However, a virtual reality headset is expensive and can take a financial toll on you. So, you can get into the metaverse without using a VR headset.
The difference between entering the metaverse with a headset and going in without a headset is in the experience. Going into the metaverse with a VR headset will block your vision of the outside world and immerse you into the metaverse world, as seen from the screen on your headset. While using a headset, you can feel the virtual world in front of you and control your avatar with the controllers in your hand.
You won't feel so immersed when you enter the metaverse without your headset. You can scroll through the digital world from your computer, but you won't have a closer feel to the avatars as you would with a headset.
So, if you can't afford a headset, here is a list of some of the virtual words you can join without a headset:
Fortnite - Fortnite is an online multiplayer game. The game entails you battle with your friends to be the last standing in a 10-player Battle Royale. You can also collaborate to create your dream Fortnite world in Creative. Over time, Fortnite has been adding more metaverse features, like live concerts and a creative mode where players can build their virtual worlds. With virtual worlds, they can interact with each other through their in-game avatars during events.
Axie Infinity - Axie infinity is an online game universe revolving around Axies (Axies is known as Pokemon-esque creatures. Axie Infinity is different from other virtual games because of the relationship it established between standard online gaming and blockchain. Axie is designed so players can own their virtual assets. They also reward players that can reach an advanced level of skill. In Axie Infinity, players can collect Axie as virtual pets to enable them to battle, collect, breed, raise and build kingdoms for their Axies.
Minecraft - Minecraft is a sandbox game where players can explore a world of their choice. They can mine resources, build different structures and convert them to anything they want. In Minecraft, all the players don't have to interact in one place. They can all build their own metaverse. But players can still interact and play with their friends online.
Sandbox - Sandbox incorporates ethereum and allows you to build anything in the world's sandbox. You can build, own, and monetize your gaming experiences in the sandbox.
Roblox - Roblox is for building games, so it is a game creation system. At Roblox, players can play games with others and create their own games. Kids mostly use Roblox.
VRChat - VRChat further brings a real-life experience. You can talk and interact with others through your avatars.
Metaverse might not have an entrance or free subscription, but it might not be free. To get the best experience out of Metaverse, you must get a virtual reality headset (VR). The VR headset is expensive and not easily affordable. However, you can access some aspects of the metaverse without a VR headset, but to get the best experience, it is better to use VR.
Also, some metaverse technologies may require subscription fees, purchase prices and in-app purchases.
Metaverse is an evolving technology that you might want to get into at this early stage. There are different options for entering and participating in the metaverse.
This article provided insight into how to join/enter the metaverse and what you need to know. Before investing in the metaverse, do thorough research and determine if it will be profitable.